HIV/AIDS Awareness through Folk Media

Bhoomi Sanstha is actively engaged in supporting HIV/AIDS awareness activities among truck drivers, transport workers, and migrant populations through community-based and culturally relevant approaches. The organization works to promote correct information, positive behavior change, and reduction of stigma related to HIV/AIDS.

As part of its collaborative efforts, Bhoomi Sanstha supports awareness programmes conducted through folk media and street plays (Nukkad Natak) at public places such as transport hubs, market areas, industrial zones, and migrant settlements to ensure wider reach and effective community engagement.

The Targeted Intervention (TI) Project is being implemented by GVESS in Haldwani and Lalkuan, and by ISD Sitarganj in Sitarganj. Bhoomi Sanstha is working in collaboration with these organizations to support HIV/AIDS awareness activities under the TI Project.

Through folk media–based street plays, accurate and authentic information is shared on HIV/AIDS transmission, prevention, testing, and treatment. These performances also address myths, misconceptions, fear, stigma, and discrimination, using local language and real-life situations to make the messages easily understandable and relatable.

Objectives of the Initiative

• To increase awareness about HIV/AIDS among truckers and migrant workers

• To promote safe practices and responsible behavior

• To encourage HIV testing, counseling, and linkage to services

• To reduce stigma and discrimination related to HIV/AIDS

• To strengthen community participation through folk media

Commitment

Bhoomi Sanstha remains committed to supporting partner organizations and community initiatives by disseminating correct and authentic information. Through coordinated efforts with GVESS and ISD, the programme aims to contribute to the prevention and control of HIV/AIDS and promote healthier, informed communities in the project areas.